NRS Social Grade

Our group got together and started to do more in depth research on our audience. We defined our target audience as being a range from different ages and status. We originally only wanted teenagers from around 18, but we made a choice to make the audience have more variety so that we can have more people interested in our production. Our audience now ranges from social grades E(being unemployed/receiving benefits) up to C2(being skilled working class).

Interests and hobbies of our audience:

http://www.guardian.co.uk/society/2011/jan/26/hobbies-british-class-survey- this is a link to show you what The Guardian thinks. Read and let me know if you agree.

Unemployed: This occurs when people are without work and are actively seeking work, most likely on job seekers allowance or benefits. Spends time thinking about updating their resumes while relaxing, playing video games, or sleeping. They tend to take part in activities that don’t intend on spending a lot of money. With all this into account they do sometimes save up what they have and go to the cinema!

Skilled working class: football, drinking in the local pub, minimum wage/benefits (£12k - £20k), drink beer, 3+ kids, tendency to 2 part time jobs, cinema is a treat.

This has given me enough background understanding to carry on with my editing and think about what the audience will like to watch.