Shots
Our group were discussing the types of shots we could use and i thought that with conventions from other media texts and the idea of zooms being repeated throughout generally in Horror movies is done to show every detail of item or person/emotion for the viewers to specifically concentrate and then later let that slide. Pathetic Fallacy was one that i was aware of in films such as Hollowen, The Grudge and Scream these used the weather to contract there atmosphere. The dark night initially means fear for the audience and predictions are made that something bad is going to happen. The Guardian has written an article on special effects although they done this in 2008.
http://www.guardian.co.uk/film/2008/jan/26/horror